Spotify for Podcasters
Spotify for Podcasters is a platform for podcast creators to upload, manage, and track the performance of their podcasts. I served as designer for squads focused on interactivity as well as podcaster growth.
In order to deepen connection between podcasters and listeners - and also to differentiate our product from other podcast streaming platforms - I worked on the creator experience for several interactive features.
Podcast interactivity
Spotify for Podcasters mobile app: interact tab
I built out the mobile experience for podcasters to add Q&A’s and polls to their episodes as well as manage the responses from their listeners.
Episode comments
Through both creator and listener research, we identified a strong desire to interact without the added steps of creating a Q&A or poll.
Our squad successfully pitched episode comments to leadership. We started by building out the desktop experience before translating it to mobile.
I created this prototype outlining the entire comments experience across Spotify for Podcasters and the core Spotify app and presented it to leadership to get buy in.
Social sharing is a huge part of a creator growth. Our goal was to provide podcasters with the most engaging assets to share as well as the ability to track the performance of their shared assets.
Social sharing
Social assets exploration
I created a wide variety of assets that we could potentially serve to creators for sharing.
Sharing an audio clip in Spotify for Podcasters.
Tracking the performance of shares. We surfaced key metrics that were a result of each shared asset.
Sharing analytics on desktop future state with even more detailed metrics around demographics.
